The name Nuvista speaks to a fresh approach in an industry that has evolved far more slowly than the clients they serve. Amanda Helgemoe launched Nuvista in January 2000, as a privately held S corporation.
Starting with a successful career at a Fortune 500 company, Amanda Helgemoe began working in the trade show industry for two major installation and dismantle labor companies. As a woman in a male dominated field, Amanda saw the possibility to create a new type of labor company, one that based its practices on transparency. She founded Nuvista to challenge the status quo of the trade show and event labor options. The name “Nuvista” represents her commitment to a new breed of labor company.
Nuvista’s culture is a reflection of Amanda’s priorities:
Hiring and empowering the most committed, knowledgeable employees, and Insisting that they think like owners, granting them authority in exchange for accountability.
Insisting on transparency throughout the process, avoiding practices such as hidden markups, closed bid processes, undocumented costs, and other unsavory business practices unfortunately so prevalent in our industry.
Committing to a superior client experience, with no show floor surprises, runaway costs, and slow invoicing.
Under Amanda’s leadership, the company has grown into a nationally recognized team of 30 full-time and 500+ part-time skilled installation and dismantle experts, staging crews, project managers, and audio-visual technicians, supporting industry leaders in healthcare, technology, luxury automotive, aviation, consumer goods, and other growth industries. Nuvista is a private held company and independent of ties to general contractors.
Nuvista espouses industry advocacy, leveraging size and experience to advocate for fair business practices and to reassert the legitimacy of the convention marketing industry by championing fair business practices. It’s good for us, it’s good for our clients, and it’s good for our industry.
Amanda serves on the board of directors for the Exhibit Designers and Producers Association (EDPA), and she is the past president of the Exhibit and Event Marketing Association (E2MA). She’s also an active member of Healthcare Convention & Exhibitors Association (HCEA) and frequent speaker at ExhibitorLive.
Nuvista excels in providing unparalleled trade show labor and complete turnkey services for both consumer and business-to-business events. Our on-site supervision lets you focus on strategy rather than logistics.
Experience plus commitment to your goals and objectives drive Nuvista. Contact us to learn how we can partner with you to grow your return on investment.