Pre-show Planning for Trade Show Success

  • by: Lesley Martin

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  • November 03, 2017

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  • Budgeting Transparency

Managing an Inconsistent and Complex Process
Exhibit managers have one of the most difficult jobs in the world. Getting a trade show exhibit from shop to show floor is an extremely complex process with little standardization, dozens of moving parts and pieces, and a non-negotiable deadline.

For each trade show, the essential information is in the general contractor’s show kit. While kits contain similar information, all have completely different layouts, content, and due dates to manage. Unless you’re a seasoned pro, deciphering one or more kits is confusing and overwhelming.

Hidden Costs Blow the Budget
According to a survey by Exhibitor Magazine show services (including I&D) account for 13% of the total show budget. These services include I&D, electrical, drayage, and other services that are required for building the booth on-site.

 

 

Exhibit managers are responsible for their company’s trade show budget. But if they don’t know how to decipher the kit and uncover the hidden costs, they’re at risk for blowing the budget on services that don’t add value.

For example, a trade show may have a dozen different costs for drayage: uncrated, crated, straight-to-floor, etc. If an exhibitor is charged the premium because their exhibit wasn’t crated correctly per the general show contractor, the hidden costs can become runaway costs that blow the budget.

Additionally, exhibitors often make the mistake of expecting that the deadlines are the same from show-to-show. Remember, each trade show must be treated uniquely and planned at least four months in advance.

Pre-show Planning Makes the Difference
At Nuvista, we set-up our clients for success with expert pre-show planning. Once engaged, we’ll assign you an account manager who will be your contact from beginning to end.

We’ll meet with you to review your goals and objectives, to understand property configuration, and to determine what type, if any, third party supplier–furniture, floral, audiovisual and the like–to include in our solution.

Most importantly, we review and understand your budget. If necessary, we can value engineer the project to ensure that it meets your needs.

During the planning meeting, our team gives a detailed service estimate. With transparency as our goal, we’ll send you the final invoice with the goal of receiving no questions. The final invoice will be sent within ten days of show close and will detail the tasks by day.

If you’re not satisfied, we ask you to hold us accountable. When you receive your invoice, you can rate our service on a scale of 1-10. Anything less than a nine is investigated to help us improve our processes and serve you better.

Put Nuvista to the Test
Let Nuvista help set-up your exhibit with pre-show planning. Engage with Nuvista at least four months in advance for the optimum service.

With Nuvista’s dedication to transparency, we’re here to help you understand the process and make informed decisions. Together, we can earn the most value for your dollar and set-up your trade show for success.

For more information, check-out our blog post, How I&D Labor Rates are Determined.

Call Us Before Your Next Event

Professional, experienced installation and dismantle, budget development, partner sourcing, on-site supervision and invoice reconciliation, Nuvista does it all.

800-485-1908

Contact Us

Installing Confidence

Professional, experienced installation and dismantle, budget development, partner sourcing, on-site supervision and invoice reconciliation, Nuvista does it all.

800-485-1908

Contact Us